Internet portal www.planet-beruf.de as leading instrument to support career choice and access to career guidance
Name of the good/interesting practice/initiative/policy
Internet portal www.planet-beruf.de as leading instrument to support career choice and access to career guidance
Country
Germany
I am proposing that this example will be published also in the KSLLL database
No
1. Background
What makes this an example of good/interesting practice/initiative/policy?
- The motivation of the initiative (What is the history/background of the policy?)
- Linkages with LLG policy priorities (Please add references to other national/EU policies or documents)
- Participants
This information portal “planet-beruf.de ” is a combination of different online media supporting young people, teachers and parents in all issues of career choice and also to find the regional service for career guidance and placement into apprenticeships. This combination of online media is accompanied by the yearly updated print and CD media distributed to students, teachers and parents.
The internet portal is provided by the Federal Employment Agency (BA) which has the legal task to provide career guidance for young people and adults. According to § 33 Social Code III this includes the provision of career information and orientation as part of the service. The portal and the assisting print and other media are part of the realisation of the legal task for the target groups. They are also used within the career education classes which are provided co-operatively within schools by teachers and career counsellors according to the Agreement between the BA and the Standing Conference of the Education Ministers of the Laender (KMK) on the Framework of Cooperation between Career Service and Schools (2004).
This example aims at widening access (policy priority of the EU Resolution 2008) to guidance which assists young people to prepare their choice of career and training in a well informed and systematic way. This modern ICT tool also helps users to make an appointment for a face-to-face guidance session if necessary. In addition it is an outstanding example for a concrete co-operation across the two sectors –education and employment (policy priorityEU Resolution 2008).
The online portal www.planet-beruf.de is developed, financed, edited and permanently updated by the Federal Employment Agency considering the changes in schools, training and further training and the labour market.
Aims and targets
- Objectives of the initiative (What did the policy set out to achieve?)
- Target group
- Methods applied to reach the objective (technological and /or pedagogical)
The media combination consists of the online portal “planet-beruf.de” (planet profession), a self-exploration programme “Berufe-Universum” (Universe of Professions), a training programme “How to apply for a training or job” and assisting print and CDs media. The self-exploration programme contains a questionnaire to assess interests, strengths, occupational behaviour and school marks to compare this information with job requirements leading to proposals of professions which fit to the user´s profile (you can land on your fitting planets respectively professions). The universe of professions shows the professional profiles and gives further detailed information including videos and films about the related profession or training and on the online portal. It also informs the user whether training opportunities/apprenticeships are available in the region. The online portal is linked to the nationwide databases of all professions (BERUFENET) and the database for all further training facilities including HE (KURSNET)) as well as to the Online Job Market (JOBBOERSE). Besides this online approach comprehensive information and exploration facilities are provided in the local Career Information Centres BIZ.
The aims of the online portal are complex and vary according to the target group. Students of lower secondary schools are the main target group. Planet profession aims to support their choice of a career, to assist their application process and to find a suitable training or apprenticeship. Teachers receive stimulations and suggestions for the career education classes and parents get advice how to support the career choice of their children. But also guidance practitioners, social workers and other partners make use of this offer.
Following a comprehensive approach the detailed media combination covers all relevant aspects of the career choice process. Therefore all media are structured along the process “informing – deciding – applying” and can be used in a flexible way in the classroom, at home or during the counselling session. The class room teaching in career education becomes more vivid and activity oriented. Teachers receive practical ideas for the exploration of strengths and interests as well as for career choice support and application needs. Students are activated through discovering learning and interactive elements and become more self conscious.
The concept, update and elaboration of the media is accompanied and monitored by an editorial board of teachers representatives, social partners and of teachers training institutions.
2. Implementation
Strategy and actions (Please describe the approach adopted to make the reform work and any actions taken.)
- Level of implementation (national, regional etc.)
- Implementation (description)
The portal is located within the overall webpage of the Federal Employment Agency (www.arbeitsagentur.de) but can also be accessed separately (www.planet-beruf.de). The online portal is assisted by print and CD media which are distributed to more than 11 000 schools and are used in the career classes to increase the use of the portal. Parts of the content can also be used as teaching material during lessons. The online portal is linked to other career initiatives like the Girl´s Day or the Career Choice Passport. All initiatives are implemented nationwide regardless the different school systems of the Laender. Regional agreements on the cooperation of schools with the career service recommend the use of the media of the BA.
Monitoring and evaluation
- What has been put in place for monitoring and evaluation?
- What actors are involved?
Monthly statistics count the number of users and the calls of pages. Proposals of the customer’s reaction management are welcome and considered for the further development and updating. In 2010 an online user satisfaction survey is planned.
3. Outcomes
Achievements (Please describe the main outcomes/results according to the following headings. Each option can be answered - up to 50 words)
- Specific results
- Cost effectiveness
- Budget
- Innovative aspects
Since the start of the portal in autumn 2008 nearly 6 million visitors were counted with about 60 million calls/clicks of pages (March 2010).
Economic aspects of effectiveness are given through the comprehensive use of the portal by students, teachers, counsellors and parents according to their different needs and in increasing the level of information and the self and career awareness of the target groups.
Additionally, the other media (prints, CDs) and the class room teaching of teachers and counsellors become more effective. The face-to-face counselling sessions are more solidly prepared and therefore more effective.
The planet-beruf portal is financed by the regular budget of the Federal Employment Agency (by contributions of employers and employees) in the frame of its legal tasks.
The possibility to integrate all related aspects of information in a comprehensive way reinforce career activities of students, teachers and parents by the use of modern technology. More over the ICT tool allows students to “play” and navigate around the issues of career in a way youth nowadays are familiar with. Youngsters with poor ICT skills can get more competences in using them and thus become more self conscious. In addition new opportunities for teachers are offered by the portal to make their teaching more attractive and authentic in activating students by ICT tools. There are also chat room meetings (dates announced right in advance) where special issues can be discussed or relevant actual information is given by experts.
Success factors (What key success factors have led to or prevented success?)
- Lessons learnt
- Unintended impacts (Have there been any unintended impacts? Positive or negative?)
The online portal and related print media are linked to each other and both deepen the career reflections of all involved. Therefore, it is necessary to look after comprehensive networking with the contents of the portal in all future print media. This networking is also supposed to include the self exploration programme Berufe-Universum (universe of professions): For the proposed professions according to the strengths and interests of the user more detailed information like profiles of professions, daily schedules of job holders, authentic reports on the reality of the professions and videos and films are offered. Within the interactive portal public stars (like famous soccer players, actors, musicians or others) appear as door openers for questions of career choice by telling their personal (success) stories.
Other persons or institutions working also in the field of career orientation co-operate with the portal planet-beruf.de or use elements of the portal for their work. This means stimulation for co-operation in the guidance field.
Strengths and weaknesses
- What areas of the policy can we learn lessons from?
- Are there still challenges ahead?
The strength of this example is without doubt the modern form of ICT approach and the structure and design of the online portal which makes it interesting and attractive for young users. Furthermore, the combination of different tools with related databases makes the complex portal a valuable and flexible support for the task of career guidance and widens access to the offers of the guidance services as a whole.
4. Additional narrative description of the policy/practice/initiative
On June 25th, 2010 the Federal Employment Agency was awarded the Comenius multimedia award 2010 for the internet portal www.planet-beruf.de. It received the Comenius-EduMedia-medal for outstanding examples of multimedia products. The award acknowledges the portal’s pedagogical concept, its content and design and underlines that it is particularly suitable for young people.
The Comenius-EduMedia-medal has been awarded for the 15th time by the Society for Pedagogy and Information (Gesellschaft für Paedagogik und Information, GPI). The Comenius awards are the most significant prizes for ICT-based education media.
Additional information
Name of contact
Dieter Romann
Role (in policy initiative)
Organization name
Bundesagentur für Arbeit, Zentrale Team SP III 21 Beratung/Orientierung/Information/U-25 (Federal Employment Agency)
Address
Phone
+49 (0)911 179 1365
Fax
+49 (0)911/179 1333
Dieter.Romann@arbeitsagentur.de
Website address
http://www.planet-beruf.de
Documents and publications
Attached files
Links
http://www.planet-beruf.de
This information was provided/updated by:
Dr. Bernhard Jenschke, bernhard@jenschke.de
No comments by users.
ELGPN, good practice, initiative, interesting practice, policy, access, best practice, career guidance services, career counselling, career education, career guidance, career information, career planning, collaboration, communication, public employment service, Germany, young people, internet, provision, services, information technology, job seeking, lifelong guidance, online, placement, school curriculum, teaching, teaching curriculum, teaching materials, vocational guidance, youth education
The Retirement Compass
Name of the good/interesting practice/initiative/policy
The Retirement Compass
Country
Germany
I am proposing that this example will be published also in the KSLLL database
No
1. Background
What makes this an example of good/interesting practice/initiative/policy?
- The motivation of the initiative (What is the history/background of the policy?)
- Linkages with LLG policy priorities (Please add references to other national/EU policies or documents)
- Participants
In the light of the changing demographics and the future manpower shortage elder people are becoming increasingly important as active citizens. Active aging is an aim and necessity both of the Council of the European Union as well as of the Federal Republic of Germany. The Retirement Compass (Ruhestandskompass) is a new tool to support people with the transition from work to retirement promoting active aging.
It has been developed as part of the Federal programme ‘Local Learning’ (Lernen vor Ort) in the city of Leipzig/ Germany. ‘Local Learning’ (Lernen vor Ort) is a public-private partnership between the Federal Ministry of Education and Research and some German foundations funded by the ESF and the Federal Government with the overall aim to promote coordinated Lifelong Learning of the individual. The programme supports municipalities to strengthen education management in the region. In addition to better regional cooperation and coordination and educational monitoring, the programme aims to facilitate transitions from one life-phase to the other.
Aims and targets
- Objectives of the initiative (What did the policy set out to achieve?)
- Target group
- Methods applied to reach the objective (technological and /or pedagogical)
The Retirement Compass aims to support orientation and planning of retirement and thus helps to manage the transition into a self-determined retirement as a conscious step and should assist to make this phase of life as active as possible.
The tool targets people who will retire shortly (around the age of 65 – but also those who may retire earlier or later). It can be applied individually but consulting a guidance practitioner during the process of working with the compass is highly recommended. Thus, the Compass creates an occasion for guidance and actively encourages elder people, who rarely approach guidance services, to use guidance provisions. It also encourages to exchange reflections, ideas and plans with friends, family and colleagues.
Following a portfolio approach and inspired by such approaches for young people and for competence assessment, the tool also helps to improve self-knowledge and self-reflection, assessing and acknowledging personal interests as well as planning of the future life phase.
The Retirement Compass is open to all possible outcomes including the decision, not to plan anything and leave open space for the retirement. It further provides information on opportunities for volunteer work, and possibilities of leisure, sports and other activities and related services in the municipality.
2. Implementation
Strategy and actions (Please describe the approach adopted to make the reform work and any actions taken.)
- Level of implementation (national, regional etc.)
- Implementation (description)
After its development the Retirement Compass was piloted in 2010 with staff personnel of the municipial administration of Leipzig. Since June 2011 the tool is offered to all employees of the municipal administration who will go into retirement shortly. They are encouraged to use the retirement compass and to see a guidance practitioner. The educational guidance service of Leipzig which has also been established as part of the programme ‘Local Learning’ provides a special guidance offer for the Retirement Compass. The Compass and guidance provision is open to all citizen of the city of Leipzig. It is also available in a fully accessible version for blind and visually impaired people ( developed in cooperation with the German Central Library for the Blind).
This regional implementation results from the context of the development of the tool in the programme ‘Local Learning’ in Leipzig. But, through the exchange between the municipalities taking part in the programme at conferences and working groups, tools and experiences are communicated and shared. In general, the tool is designed to be easily adaptable in all regions.
Other cities have already become interested and are planning to implement the tool. In the city of Dresden the Office for Senior Citizens has made a cooperation agreement with the city of Leipzig to adapt and implement the Retirement Compass. Steps have been taken in the city of Dresden to evaluate the demand and ways of use and dissemination of the tool. Another cooperation agreement has been made with the city of Erfurt. Particularly, the information part on regional opportunities is specific to one region and must be adapted to the provisions and offers available elsewhere.
Monitoring and evaluation
- What has been put in place for monitoring and evaluation?
- What actors are involved?
In Leipzig educational guidance on the Retirement Compass is regularly evaluated on the basis of questionnaires handed out to clients. The evaluation of the 1st edition of the Retirement Compass was broadened by involving senior citizen’s clubs and associations as well as providers of continuing education for senior citizen’s. On the basis of these questionnaires and further reactions and responses a second revised and updated edition of the Retirement Compass was developed.
3. Outcomes
Achievements (Please describe the main outcomes/results according to the following headings. Each option can be answered - up to 50 words)
- Specific results
- Cost effectiveness
- Budget
- Innovative aspects
- Specific results
Results from the piloting show that individuals who have used the Retirement Compass felt better informed about opportunities in their region. Further, they had clearer plans for retirement which they were confident to realize.
- Cost effectiveness
The tool is free of charge and is available online as well as in print.
- Budget
The budget is part of the overall budget of the “Local Learning” project in Leipzig which is funded by the city of Leipzig, the Federal Ministry of Education and Research, partly by the ESF and which is supported by private foundations.
- Innovative aspects
In the aging society the elder generation is becoming more and more important for the society. Many retired people are still healthy and motivated to work or engage themselves voluntarily. It is important to keep social contacts and to ensure participation in the society. This may also support well-being and health as some studies suggest. The transfer of knowledge and experience to new generations is also of importance to the individual as well as to the society.
Success factors (What key success factors have led to or prevented success?)
- Lessons learnt
- Unintended impacts (Have there been any unintended impacts? Positive or negative?)
Despite the need for orientation at the transition to retirement and the growth of further education for senior citizens confirmed by the Senior Citizen’s Council in Dresden (Seniorenbeirat), the actual demand for the tool is low. Elder citizen are not usually accustomed to using guidance provisions and hesitate to visit places they are not familiar with. Hence, the Retirement Compass needs to remain a voluntary tool which may be used in easily accessible guidance provisions. Thus, the tool is intended to be offered and guidance may be provided in places which older citizens frequently visit, such as libraries, senior’s citizen’s centres etc.
The information on provisions and offers in the region supports local networks between the relevant stakeholders in the field of education and social work for senior citizens.
Strengths and weaknesses
- What areas of the policy can we learn lessons from?
- Are there still challenges ahead?
The Compass may be used individually without consulting a guidance practitioner which may not lead to the same results as if a professional practitioner supports the reflection of the personal interests and aims.
Implementing the Retirement Compass more strongly in public administration and to involve more organisations (e.g. the Job Centers for the long-term unemployed, the local PES) remains to be a challenge in Leipzig. In addition, the Retirement Compass shall be disseminated to as many employers as possible. It should be offered more openly than before in the educational guidance service of Leipzig.
Another critical question which is discussed in other cities is the question of publishing. If the tool is published by the municipality it may, on the one hand, receive a higher level of authority. On the other hand, it runs the risk of becoming part of public administration. The question of publishing through the public authorities or the local agencies and non-profit organisations for education or senior citizen’s and social well-fare is also a question of top-down and bottom-up mechanisms of cooperation and coordination with all its implications.
4. Additional narrative description of the policy/practice/initiative
The Retirement Compass is organised in three parts:
1. Reflection of working life (positive and negative aspects, leaving and new beginning)
2. Clarification of interests (hobbies, commitments voluntary work)
3. Information and service including adresses, profiles and courses offered of providers adult education etc.
Discussions on the contents of the Retirement Compass and their organisation and arrangement are still going on. While some exoperts feel that the contents and their representation in the tool is banal, others argue that the simplicity of the tool enables all citizens to easily access the Compass by themselves encouraging them to access educational guidance and to review their past, present and future.
Additional information
Name of contact
Stadt Leipzig, Amt für Jugend, Familie und Bildung, Stabsstelle “Lernen vor Ort”
Role (in policy initiative)
Bureau responsible for Local Learning in the city of Leipzig
Organization name
Stadt Leipzig, Amt für Jugend, Familie und Bildung, Stabsstelle “Lernen vor Ort”
Address
Postfach, 04092 Leipzig
Phone
Fax
jugend-familie-bildung@leipzig.de, lernen-vor-ort@leipzig.de
Website address
http://www.leipzig.de/lernen-vor-ort
Documents and publications
Attached files
- File: Ruhestandskompass.pdf (752 KB)
Links
No links specified.
This information was provided/updated by:
Bernhard Jenschke
No comments by users.
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